Brice Jaunet created his own brand of watches after 15 years in the Swiss high end watchmaking industry. Driven by an entrepreneurial family legacy spirit, Brice wanted to create a beautiful and authentic yet affordable timepiece. In 2012, he set out with several Swiss designer friends to create a watch brand that reflected his personality, his thoughts and his research.
Briston is a French brand born out of a very British spirit. From the dreaming spires of Oxford and Cambridge and from boat races gliding past cricket pitches and polo fields, this sporty chic spirit has been the epitome of British style since Queen Victoria. This chic yet casual lifestyle and its occasional quirkiness was also a great inspiration for the “preppy” style.
It is this spirit, combined with its watchmaking DNA, that gives Briston its unique style. Working with innovative materials, such as cellulose acetate, and colours give Briston watches their distinctive look.
Briston offers the perfect balance between a contemporary “timepiece” and a chic accessory – casual but resolutely and thoroughly accessible.